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The Benefits of a CMS System

CMS Systems Buyers' Guide

Integrating a CMS System is an easy way to grab control of your online business. The benefits of a CMS will become evident immediately and you will wonder how you ever managed without one.

  • Complete Control
    A CMS gives you control over every aspect of your website allowing you to alter or delete information on existing pages, add new pages, as well as changing the look of the site through changing the size and colour of fonts.
    You get to display the information that you want to in the most effective way possible. This allows you to keep all of your material fresh, relevant and on-message at all times.
  • Make your website search engine ready
    As well as changing the look and feel of the website itself, a high-level CMS system will enable you to change the headings, tags and metadata of all the pages on your website quickly and easily.
    This makes it much easier for your website to be optimised for good placement on the search engines. Also, the search engines reward you for keeping your content fresh: a website that is kept up to date gets greater recognition from Google and co.
  • If itís not working, change it back
    A decent CMS will archive all of your changes. All the alterations you make to information, fonts, tags etc will be archived and can be reverted back to at any point.
    So if your new configuration turns out to be less search engine friendly, or you want to change back to a previous pricing plan, then doing so is quick and easy.
  • Creating close customer relationships
    A content management system allows your marketing and customer services teams to establish closer links with your existing clients and new visitors to your website.
    A CMS makes it easy to integrate feedback and customer satisfaction forms within the website itself. This could allow for an instant and dynamic relationship to develop between you and your customers.
  • Saving time and money
    You no longer have to pay for your web designer to make the changes that you desperately need; you are no longer reliant on another company to keep your message fresh. A CMS solution might cost more upfront than a more simple web design, but as long as you make the right choice it's almost certain to save you money in the long run.
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  • Company founded in 1992
  • UK site launched in January 2008
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