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What is a Content Management System?

CMS Systems Buyers' Guide

A Content Management System (CMS) allows a website owner to make updates and changes to the content of their website. A CMS gives you the power to completely control how your website looks and what information it provides so you can determine the elements that make up your online presence.

The Power to React, Quickly

You might think that a simple brochure website is all your company needs to advertise online: one or two pages of information explaining what your company does and how to contact you.

But what happens when this information changes?

How do you alert your customers to the new, exciting services you are offering as your business develops and expands?

Having an outdated website is worse than having no website at all: displaying wrong information is extremely frustrating for your customers and can damage your business. A simple CMS allows you to make these changes with minimal effort and keep your website fresh and up to date.

The Power of Independence

A web designer can work wonders in taking your ideas and building your vision online, but when this vision changes you are beholden to whoever built your website to make alterations for you. A CMS cuts out this middle man and gives you the controls.

The Power to Develop and Grow

Having a Content Management System integrated into your website will allow you to take your online advertising to the a new level of sophistication.

Information can be added and removed instantaneously meaning that you only show what is really relevant to you and your customers.

It also allows you to interact with your customer base in new and exciting ways: a Content Management System can change the way that you do business by putting the power over content back into your hands.

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