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E-commerce tips

Ecommerce Buyer's Guide

  • Marketing. Setting up your e-commerce business on the Internet is one thing; making money with it is another. Customers won't simply turn up at the site and start spending. You must advertise and use techniques such as search engine optimisation. Many e-commerce providers will give you advice and may help you market your site. Even if e-commerce is a supplement to your existing work, you still need to treat it as a business in its own right.
  • Keep it simple. The online shopping experience must be as pleasant and simple as possible. If it's not, customers will leave your site. Think like a customer and design the site accordingly.
  • Management. An online store is like any other enterprise: you must plan, organise and work at it.
  • Integration. Don't sign up with an e-commerce provider until you're confident everyone involved is happy with the proposed site and the way it's intended to integrate with your other business systems. These include your website, stocktaking system, merchant account and so forth. A good e-commerce service provider will bring all these elements together successfully but ensure the estimate takes account of them all. You don't want to reach the limit of your budget only to find there's still essential work outstanding.

About BuyerZone

BuyerZone is the leading online marketplace for business purchasing.

  • 1,000,000+ users
  • 50,000+ monthly requests
  • 8,500+ active suppliers
  • Company founded in 1992
  • UK site launched in January 2008
Buyer's Guide
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