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Service options for website design (ii)

Web Site Design Buyer's Guide

Most organisations employ external assistance for their website design project to some degree. The suppliers offering this help tend to fall into one of two categories.

Comprehensive website design providers
Most website design suppliers will deal with every aspect of your project. All you need do is tell your chosen supplier what you want and supply information that's specific to your business. The supplier then designs the site, builds it, makes any adjustments as necessary and maintains it. The company's employees will be in-house staff, freelancers or both. But as far as you're concerned, it doesn't really matter. What's important is that the supplier is providing

  • management of the project
  • a single contact point to resolve any problems and to answer your enquiries
  • a fully rounded service that concentrates on customising your website to match your requirements

Website design suppliers will also suggest a range of other services. Depending on your needs, you should think seriously about using these because no matter how great your website looks, it's ineffective if people don't visit it. Such services include

  • email campaigns to promote the site
  • search engine marketing to drive your site to the top of the search engine rankings
  • online advertising for the site

Freelance providers
If you decide to take a mixed approach to your website design project, there are a lot of freelancers who can help you at every stage. You'll have to contact each of them separately, negotiate terms of business, and ensure that if you have more than one freelancer, they integrate their work.

If you have your own staff handling parts of the project, you can use freelancers to cover any gaps. This can be cost effective and reduce delays.

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