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  • Get quotes from up to 6 leading UK email marketing companies
  • Compare prices for email lists, design, send-out and tracking
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How Does Email Marketing Work?

Email Marketing Buyers' Guide

Email marketing allows you to directly contact businesses and consumers who you wish to sell a product or service to. An email marketing company will work with you to identify different types of potential targets through a series of key areas and will then assemble a focused list of emails for you to use. This means that you will only ever be contacting people who are relevant to what you do.

Reach New Audiences

Email marketing companies have huge databases of emails that can be broken down by key demographics. Once you have had a think about what type of company or individual you are looking to target, they can advise you on what kind of data they have available and assemble an appropriate list for you to use.

This is a quick and convenient way for you to make contact with thousands, or even millions, of prospective new consumers or client companies.

Track and Tweak for Improving Results

The other huge benefit of Email Marketing when compared to other, more traditional marketing methods is that it is a results based business. The Email Marketing company can track the results and provide you with a detailed breakdown of how the campaign has fared. Instead of just sending out a large number of emails and hoping for the best, by employing an Email marketing company to handle your campaign for you, you will be supplied with figures regarding the success of the campaign. You can learn how many people actually read the information you distributed as well as how many people clicked through to your website through the email. Conversely, you can also learn how many people chose not to read the information.

All this information can be used to tinker with the content of the emails, the subject line and the target demographic to ensure that future campaigns can be even more successful.

About BuyerZone

BuyerZone is the leading online marketplace for business purchasing.

  • 1,000,000+ users
  • 50,000+ monthly requests
  • 8,500+ active suppliers
  • Company founded in 1992
  • UK site launched in January 2008
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