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Tips about direct mail services

Direct Mail Services Buyer's Guide

Additional marketing
You may wish to follow up your direct mail with a phone call or email that refers to the content of your letter or package. This can achieve a number of things:

  • a better sales response
  • a chance to gauge the reaction to your direct mail
  • an opportunity to listen to what people think about the usefulness of your product or service

Addressing by hand
If you plan to run a small direct mail campaign, consider addressing each envelope by hand. This gives your letter a more personal feel and means that the recipient is more likely to open it.

Dimensional mailers
Dimensional mailers are an attractive option because they make your direct mail campaign unique. Don't rely on price estimates from the direct mail companies, however, as these may increase dramatically because of the work involved in creating dimensional mailers. Always get firm quotes, if possible.

Eco-friendly mailing campaigns
If you use recycled envelopes and paper, tell your customers you are doing so. Also encourage your customers to recycle the sales material. This helps to give your business a positive image.

File formats
If you do your own copywriting and design work, make sure you forward it to the direct mail company in a format it can use.

Promotional gifts
Sending a promotional gift such as a pen is a tried and tested way of getting people to open your envelope or package. Don't forget that whatever the promotional gift, it should have your name and a contact point on it such as a phone number, email address or website details.

Customers who look through your direct mail will often glance at the headline, the offer and the postscript before reading the material from start to finish. Therefore always include a P.S. that sparks the reader's interest. You should also make sure your offer includes a simple summary highlighting the main points.

When you have quotes from a range of direct mail companies, research the companies on the Internet. You can find useful information including client lists and notable successes.

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