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Finding a Top Market Research Company

Market Research Buyers' Guide

In tough economic times it is important to find ways of streamlining all aspects of your business. Keeping your business profitable often means having to compromise, to be flexible and to keep costs as low as possible. However, when choosing a market research company selecting the cheapest option can often prove to be a false economy.

You are employing a market research company to help define the short term and long term future of your company. It is therefore worth spending a little bit more to ensure that you are working with the best. A low cost company offering a cheap deal and quick fix may be tempting, but these companies will often be using pre-existing data that is not quite relevant to your particular business or farming their research out to a third-party, rather than gathering the information themselves. This means that the data may be generic and that their reports will not be tailored to your company's needs.

Choose a company that has experience of doing research in your particular field. If they know what they are talking about and have a pre-existing knowledge of the market it means that they are one step ahead when it comes to identifying the specifics of your requirements. Ask to see examples of their previous work: the best companies will be able to show how they have developed similar campaigns and will be happy to talk about their successes and how they have developed their work to suit individual client companies.

You should feel comfortable with the company you are working with: you will be working closely together to ensure you get the best campaign possible so you have to feel that you can develop a strong working relationship in order to get the best results. Take your time and meet a large range of companies, from the big multinationals through to the smaller, boutique organisations so that you can get the best possible impression of what the market has to offer.

About BuyerZone

BuyerZone is the leading online marketplace for business purchasing.

  • 1,000,000+ users
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  • 8,500+ active suppliers
  • Company founded in 1992
  • UK site launched in January 2008
Buyer's Guide
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